Dr Andrew Hughes

PhD, ANU

Andrew Hughes is a Lecturer in Marketing. His research explores the role of emotions and emotional responses in communications and marketing, the role of place and space in slow tourism, personal and experiential branding, and political and non-profit marketing.  Examples include his exploration of the role of stakeholders in political marketing, personal brands in political marketing, the role of negative advertising in different contexts, and how digital and social media is being used in short political campaigns and movements. Andrew has published in Marketing Theory, and written a book on the role of digital and social media in political communications, Market Driven Political Advertising. He has also given numerous interviews on politics and political marketing to national and international television, radio, print and internet outlets and has provided election night commentary for the ABC and Channel 7.