Personal profile
Biography
Birgit Muskat is an Associate Professor in Management at the Research School of Management (RSM) in ANU's College of Business and Economics. Her research interests include experience management, entrepreneurship and innovation with a contextual focus on tourism, events and hospitality. Much of Birgit’s research is informed by her previous consulting and strategy work in the private service sector.
Birgit’s research has been published in high-quality scholarly journals including Journal of Travel Research, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Contemporary Hospitality Management, Journal of Service Theory and Practice, and Personnel Review. Birgit currently serves on the editorial boards of Journal of Travel Research and Journal of Vacation Marketing, and is a previous recipient of a Dean’s Award for Research Impact.
Qualifications
Dr. phil. ; Dr. habil. ; GCTE
Research student supervision
- Registered to supervise
Fingerprint
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Collaborations and top research areas from the last five years
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Aesthetic signals in organizational space: AI-driven visual contrast analysis of coworking and open-plan offices
Muskat, B., Xia, H., Anand, A., Li, G., Tan, A. H. T. & Karpen, I. O., 3 Nov 2025, In: Journal of Management and Organization. 32, 1, 18 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Destination Competitiveness Improvement: Insights From Causal Counterfactual AI Analysis
Xia, H., Muskat, B., Karl, M., Li, Q. & Li, G., 13 Mar 2025, In: Journal of Travel Research. 20 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Green Innovation Implementation: A Systematic Review and Research Directions
Qin, X., Muskat, B., Ambrosini, V., Mair, J. & Chih, Y.-Y., 30 Jan 2025, In: Journal of Management. 28 p.Research output: Contribution to journal › Article › peer-review
Open Access28 Citations (Scopus) -
How Employees Implement Green Innovation in Short-Term, Repetitive, and Multitasking Work
Qin, X. & Muskat, B., Jul 2025, In: Academy of Management Proceedings. 2025, 1, 1 p.Research output: Contribution to journal › Meeting Abstract › peer-review
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Internal social capital in restaurants: when close relationships become a barrier to knowledge sharing and product enhancement
Prayag, G., Chowdhury, M., Muskat, B., Qin, X. & Patwardhan, V., 13 Feb 2025, In: Tourism Recreation Research. p. 1-20 21 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)
Projects
- 2 Finished
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Scoping literature review of business models for social impact
Muskat, B. (PI), Klenner, N. (CoI), William, J. (CoI) & von Reibnitz, A. (CoI)
16/09/24 → 31/05/25
Project: Research
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Migrant Entrepreneurship as an Enabler for Social Integration:Connecting Insights from Entrepreneurs in Australia and Scandinavian Countries
Muskat, B. (PI)
2/09/24 → 12/12/25
Project: Research