Personal profile

Biography

Farshid Keshavarz (Abolfazl Keshavarzsaleh) is a postdoctoral fellow at the Research School of Management, College of Business and Economics, The Australian National University, working under the supervision of Professor Vinh Lu. His research stream focuses on consumer behaviour, particularly in relation to consumer activism behaviours (consumer boycotts and buycotts), socioecological factors (relational mobility, residential mobility, walkability, and culture), and transformative service research (social robots).

Farshid received his Doctor of Philosophy (Ph.D.) from Deakin Business School, Deakin University for his thesis on “Consumer Activism: Role of Relational Constructs”, supervised by Alfred Deakin Professor Michael Polonsky. Farshid was granted Deakin Higher Education International Scholarship of 150, 000 AUD between 2019 to 2022. Prior to starting his Ph.D., Farshid held a BBA 1st Hons from the International University of Malaya-Wales (IUMW), as well as holding a position as a project assistant and coordinator at the High Impact Research Center of the University of Malaya (UM), supervised by Professor Chen Wang from Huaqiao University and Professor Hamzah Bin HJ Abdul Rahman from the University of Malaya. Farshid also spent several years working in the fast-moving innovation sector in Southeast Asia, focusing on university-industry collaboration. 

Qualifications

PhD in Marketing, Deakin University, Australia

Research Interests

Activism with a particular focus on

  • Consumer activism
  • Political consumerism
  • Political/social polarisation (e.g, schism)

Consumer behaviour as a function of socioecological factors

  • Relational mobility
  • Residential mobility
  • Walkability
  • Culture 

Transformative service research

  • Social robots

Research student supervision

  • Registered to supervise

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