Mr Farshid KESHAVARZ, PhD, AFHEA

Dr. Farshid Keshavarz earned his PhD from Deakin Business School, Deakin University, and completed a postdoctoral fellowship at the Australian National University. His research focuses on consumer and corporate activism, socioecological drivers of consumer behaviour, corporate governance, and evidence-based practice. He employs experimental designs and evidence synthesis methods (e.g., systematic reviews, meta-analyses) to address complex questions in marketing, management, and policy.

Dr. Keshavarz teaches courses in Evidence-Based Marketing, Marketing Management, Evidence-Based Management, Services Marketing, and Consumer Behaviour.

PhD in Marketing, Deakin University, Australia

• Consumer and Corporate Activism: Focus on consumer activism, political consumerism, board/corporate activism, and political/social polarisation (e.g., schism).
• Socioecological Drivers of Consumer Behaviour: Influence of culture, relational mobility, residential mobility, and walkability on consumer decision-making; emphasis on experimental research design.
• Corporate Governance: Research on corporate governance, with a specific focus on board effectiveness.
• Evidence-Based Practice: Emphasis on synthesising evidence through systematic reviews, meta-analyses, integrative and conceptual reviews, and summative content analysis; research on complex interventions and methods for weighing and integrating evidence.