Research output per year
Research output per year
Personal profile
Biography
Mark is a Lecturer of Marketing in the College of Business and Economics at the Australian National University in Canberra. His research focuses primarily on understanding how visual aesthetic issues in branding intersect with consumer culture to help forge new webs of connection and construct, maintain, and circulate identity, including transnational and marginalised identities. Utilizing qualitative methods that include visual analysis, case-studies, in-depth interviews and co-design strategies, his research has been published in the European Journal of Marketing, Journal of Brand Management, and other journals in marketing and related disciplines.
Qualifications
BSc, MDes(Hons), PhD
Research Interests
Brand aesthetics, brand management, consumer culture
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Collaborations and top research areas from the last five years
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Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, M., Figueiredo, B. & Blijlevens, J., 25 Apr 2024, In: European Journal of Marketing. 58, 4, p. 986-1014 29 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design
Buschgens, M., Figueiredo, B. & Blijlevens, J., 30 Jul 2024, In: Journal of Product and Brand Management. 15 p.Research output: Contribution to journal › Article › peer-review
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The role of imagined community in the global marketplace: an investigation of brand visual aesthetics and diaspora consumer experience
Buschgens, M., Jan 2020Research output: Thesis › Doctoral thesis
Open Access