As of August 2024 Sabine Benoit is Professor of Marketing (Practice) at the Singapore Management University (SMU) while she maintains her affiliation at the Australian National University, College of Business and Economics (CBE) she has had since 2019. Before this until July 2024 she was Professor of Marketing at Surrey Business School (SBS), University of Surrey, UK. At SBS is a member of the Department of Retail and Marketing.

Her main research fields are Service- and Retail-Marketing. Her work has been published in leading international Journals e.g. the Journal of Marketing, Journal of Service Research, Journal of Operations Management and Psychology & Marketing. She Associate Editor of the Journal of Service Research (JSR) and ERB member of all major other Service Journals and Psychology & Marketing and Journal of Business Research (JBR). She teaches courses in Marketing, Services & Retail Marketing and Research Methods on Bachelor, Master, MBA and Ph.D. Level.

From 2013 to 2016 Sabine was Professor of Marketing at Roehampton Business School, Roehampton University, London, UK. She became Director of Research at Roehampton Business School in 2014. Before and starting in 2008 she was holder of the Lekkerland Endowed Chair for Convenience & Marketing at the EBS Business School, Wiesbaden, Germany. At EBS she was manager of the Competence Center for Convenience, Academic Director of the EBS Summer Schools and Chairmen of the doctoral committee. From 2003 to 2008 Sabine Benoit was Assistant Professor at the Chair of Marketing and Commerce at the WHU - Otto Beisheim School of Management in Vallendar, Germany, where she finished her Habilitation (post-doctoral degree) in 2008. Before this she was research assistant and doctoral candidate at the Douglas Endowed Chair of Service Management at the University of Hagen, Germany. She earned her doctoral degree in February 2004.

Dr. rer. pol. habil.

• Service Marketing, in particular
  • customer participation
  • access based services
• Sustainability
  • Customer perception
  • Supply chain liability
• Food consumption
  • on-the-go consumption
  • health orientation