An epic level digital marketing lecturer with a resplendent mane of hair CC BY 4.0
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20012023

Research activity per year

Personal profile

Qualifications

B.A. (UQ), B. Com with First Class Honours (Griffith); Grad Cert Higher Education (ANU); PhD (Griffith), S.F.H.E.A.

Research Interests

  • Applications for Lego Serious Play Facilitated Workshops in teaching, research and industry engagement
  • Instagram image analysis
  • Twitter Content Analysis
  • Services marketing promise creation through social media
  • Development of new metrics through novel content measurement
  • Entrepreneurship
  • Innovation Adoption

Biography

Stephen Dann is a Senior Lecturer of Marketing. Stephen’s research spans marketing, management, leadership, with specific examples including: the pioneering of Marketing definitions and applications, a marketing perspective on Twitter analysis including textual analysis of timelines and hashtag events; examining the ideology of Political Marketing and Stakeholder Engagement; the applications of Services Marketing in postgraduate supervision’; and the art and uptake of #Selfies on Instagram.  As an experienced Certified Lego® Serious Play™ Facilitator, Stephen’s research also explores the marketing applications of Lego Serious Play. Stephen’s work has been published in top-ranked journals including European Journal of MarketingJournal of Business ResearchMarketing TheoryAustralasian Marketing Journal and Journal of Macromarketing.

Education/Academic qualification

Higher Education, Graduate Certificate, The Australian National University

Award Date: 1 Dec 2008

Marketing, PhD, A New Model of Diffusion of Innovations, Griffith University Queensland

1 Jan 19969 Aug 1999

Award Date: 8 Sept 1999

Marketing, Bachelor, Bachelor of Commerce with Honours, Griffith University Queensland

Award Date: 1 Dec 1995

Research student supervision

  • Registered to supervise

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