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20012025

Research activity per year

Personal profile

Qualifications

B.A. (UQ), B. Com with First Class Honours (Griffith); Grad Cert Higher Education (ANU); PhD (Griffith), S.F.H.E.A.

Research Interests

  • Applications for Lego Serious Play Facilitated Workshops in teaching, research and industry engagement
  • Instagram image analysis
  • Twitter Content Analysis
  • Services marketing promise creation through social media
  • Development of new metrics through novel content measurement
  • Entrepreneurship
  • Innovation Adoption

Biography

Stephen Dann is a Senior Lecturer of Marketing. Stephen’s research spans marketing, management, leadership, with specific examples including: the pioneering of Marketing definitions and applications, a marketing perspective on Twitter analysis including textual analysis of timelines and hashtag events; examining the ideology of Political Marketing and Stakeholder Engagement; the applications of Services Marketing in postgraduate supervision’; and the art and uptake of #Selfies on Instagram.  As an experienced Certified Lego® Serious Play™ Facilitator, Stephen’s research also explores the marketing applications of Lego Serious Play. Stephen’s work has been published in top-ranked journals including European Journal of MarketingJournal of Business ResearchMarketing TheoryAustralasian Marketing Journal and Journal of Macromarketing.

Education/Academic qualification

Higher Education, Graduate Certificate, The Australian National University

Award Date: 1 Dec 2008

Marketing, PhD, A New Model of Diffusion of Innovations, Griffith University Queensland

1 Jan 19969 Aug 1999

Award Date: 8 Sept 1999

Marketing, Bachelor, Bachelor of Commerce with Honours, Griffith University Queensland

Award Date: 1 Dec 1995

Research student supervision

  • Registered to supervise

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