Professor Vinh Lu (Lữ Nhật Vinh) is currently Director of the Research School of Management. As Director, Vinh leads the capacity building for research, education, and external engagement activities with a team of approximately 60 academic and professional staff across five academic disciplines including Business Information Systems, International Business, Management, Marketing, and Project Management. 

Professor Vinh Lu previously served as the Associate Dean (Advancement & Engagement), Director of Employability and Director of Engaged Learning in the College of Business and Economics. In these leadership roles, he established strategic initiatives related to alumni engagement, student experience, and externally-engaged student learning. He is a champion of work integrated learning, student employability, and student global mobility. His educational and leadership endeavours have received significant funding and recognitions at the university, national and international levels.

A previous member of the ANU Academic Board (2015-2020), Vinh is undertaking several leadership positions at the university such as the ANU University Leadership Group (2022 to date), the University Promotion Commitee (2023-2025), and the College of Business and Economics Executive Committee (2019 to date), among others. He is currently holding the following advisor roles:

• Advisory Board Member, ANU Centre for Asian Australian Leadership
• Expert Advisory Panel Member, the Multicultural Organisation: Staff Awareness, Innovation and Capability (MOSAIC) Digital Learning Package, Australian Public Service Commission (Australian Government)
• Ad-hoc Expert Member, Transnational Education Stakeholder Reference Group, Department of Education (Australian Government)

As an award-winning researcher and Professor of Marketing, Vinh studies the areas of service delivery, relationship management and career development. His research has been funded by organisations including The Australian Grape and Wine Authority, Wine Australia, Contentgroup and SEARMS Community Housing Aboriginal Corporation. Vinh’s work has been published in internationally renowned journals including Academy of Management Journal, Tourism Management, Journal of Vocational Behavior, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Journal of Service Management, Journal of Services Marketing, Journal of Service Theory and Practice, Health Psychology, Health Promotion International, Studies in Higher Education, and Australasian Marketing Journal. He serves on the Editorial Boards of the Australasian Marketing Journal and Journal of Service Theory and Practice.

Vinh is a recipient of the ANU Vice-Chancellor's Award for Excellence in Education, the Citation for Outstanding Contribution to Students and Learning from the national Office for Learning and Teaching, Distinguished Marketing Educator Award from the Australian and New Zealand Marketing Academy, Award for Innovation and Excellence in Teaching and Learning from the Australian Business Deans Council, among several others.

Born and raised in Bến Tre (Mekong Delta, Vietnam), Vinh resides in Canberra with his partner. Vinh is also a volunteer for Palliative Care ACT at Clare Holland House. His current self-care goal is to walk on average 20,000 steps a day.

Ph.D (Adelaide), B.Commerce (Hons), B.Commerce (Marketing & Int. Business), Cert III Gov, Dip. Market Research

• Service delivery
• Relationship management
• Career development