Bolstering commitment to positive social change through group-based interaction

  • McGarty, Craig (PI)

    Project: Research

    Project Details

    Description

    Social psychological methods rarely achieve long-term change in attitudes and behaviours, but the conceptual resources now exist to do so. The proposed research builds on very encouraging results to explore the role of group-based interaction in sustaining long-term change. Where people who are nominally committed to a cause are brought together to agree on ways to advance that cause there is evidence that this can create intensified commitment. The proposed research involves a series of experiments intended to test competing explanations of the effects, and refines the method for application to long-term interventions designed to bolster commitment to combat racism, and to support programs for international development and sustainability.
    StatusFinished
    Effective start/end date1/02/072/02/07

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