Standardising Halal: interpreting the tension between global and local

This project aims to advance understanding of how halal standardisation has been reimagined in the context of global Muslim cultural diversity. It investigates the halal cultural economy's finance, food, travel, fashion, media, and cosmetics in Malaysia and Indonesia. Using innovative interdisciplinary approaches, in particular anthropology and Islamic textual analysis, this project expects to generate a new level of understanding of halal industries. Expected outcomes include identifying major players and unpacking local cultural responses to the global move to homogenise halal practices. Australia is the world's second-largest halal food exporter: this research should benefit its business expansion into contemporary halal industries.