Visual Research in Social Aesthetics

Despite a few pioneering efforts beginning in the 1930s, visual anthropology (like anthropology itself) has largely confined its interest in aesthetics to studies of indigenous art. It has focused instead on technology, religion, economics, social structure, politics and ideology as the dominant forces in society. I believe this has limited the potential of visual anthropology, which is in fact ideally suited to studying the broader role of aesthetics in human societies. The aim of this research is to examine how a reconsideration of the aesthetics of everyday life might form the basis for a revitalised visual anthropology.