@inproceedings{4f9c8516e9d34765976519e99e19dc6f,
title = "A Conceptual Model of Cult Brand Behaviour",
author = "Toni Eagar",
year = "2004",
language = "English",
pages = "1",
editor = "{Jim Wiley and Peter Thirkell}",
booktitle = "Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities",
publisher = "Victoria University Press",
edition = "Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2004 ; Conference date: 01-01-2004",
}