A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations

Peter C. Verhoef*, Peter S.H. Leeflang, Jochen Reiner, Martin Natter, William Baker, Amir Grinstein, Anders Gustafsson, Pamela Morrison, John Saunders

*Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    44 Citations (Scopus)

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