A Good Story Well Told: Storytelling Components That Impact Science Video Popularity on YouTube

Tianle Huang; Will J. Grant

doi:10.3389/fcomm.2020.581349

A Good Story Well Told: Storytelling Components That Impact Science Video Popularity on YouTube

Tianle Huang, Will J. Grant^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Abstract

Storytelling plays a crucial role in science communication, but little research has investigated how it impacts the popularity of science videos. This study examined storytelling components in 306 popular YouTube science videos and revealed significant relationships between video popularity and five storytelling components, namely dramatic question, insight, moments of change, emotional arousal and, status of story. Emotional arousal, in particular, showed a strong association with popularity. The results shed light on the role of storytelling in increasing science video popularity.

Original language	English
Article number	581349
Journal	Frontiers in Communication
Volume	5
DOIs	https://doi.org/10.3389/fcomm.2020.581349
Publication status	Published - 2020

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title = "A Good Story Well Told: Storytelling Components That Impact Science Video Popularity on YouTube",

abstract = "Storytelling plays a crucial role in science communication, but little research has investigated how it impacts the popularity of science videos. This study examined storytelling components in 306 popular YouTube science videos and revealed significant relationships between video popularity and five storytelling components, namely dramatic question, insight, moments of change, emotional arousal and, status of story. Emotional arousal, in particular, showed a strong association with popularity. The results shed light on the role of storytelling in increasing science video popularity.",

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AB - Storytelling plays a crucial role in science communication, but little research has investigated how it impacts the popularity of science videos. This study examined storytelling components in 306 popular YouTube science videos and revealed significant relationships between video popularity and five storytelling components, namely dramatic question, insight, moments of change, emotional arousal and, status of story. Emotional arousal, in particular, showed a strong association with popularity. The results shed light on the role of storytelling in increasing science video popularity.

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KW - storytelling

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A Good Story Well Told: Storytelling Components That Impact Science Video Popularity on YouTube

Abstract

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