@inproceedings{f53f6b57dcc743e496ff311847aa16a3,
title = "A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature",
author = "Stephen Dann",
year = "2008",
language = "English",
isbn = "1863081437",
editor = "{D. Spanjaard, S. Denize, N. Sharma}",
booktitle = "Proceedings of Australia and New Zealand Marketing Academy Conference 2008",
publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",
edition = "1st - Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2008 ; Conference date: 01-01-2008",
}