A multi-paradigm approach to grounded theory

While grounded theory methodology was intended to be used as a general research method accepting any type of data, most grounded theory studies in the literature refer to research based on qualitative data. This paper aims to address this perceived neglect by describing our experiences and our approach while using grounded theory across qualitative and quantitative research paradigms. The case-based discussion presented in this paper, explains how the combination of these paradigms in exploratory studies can benefit research outcomes. The discussion follows the authors' approach to a competitive research grant opportunity that resulted in a comprehensive study into the use and management of information and communication technology in Australian organisations. We propose that the use of classic grounded theory as a general research method enables researchers to capitalise on greater opportunities to participate in substantial team-based exploratory research endeavours.