A multinational investigation of softwood sawmilling innovativeness

Softwood sawmilling is important to the economy of many nations and huge volumes of softwood lumber are produced annually. Accordingly, the economic success of softwood sawmills, as they compete with substitutes such as steel and concrete, is of interest to various industry stakeholders, especially managers, and researchers. Given the strong connection between innovativeness and firm performance in the literature, this study investigates innovativeness in sawmills in Australia, Canada, Chile, Norway, and the USA. Mail surveys were used in each of the countries to collect data regarding product, process, and business systems innovativeness and firm performance. Findings suggest that sawmills focus equally on product and process innovativeness, firm size positively impacts innovativeness, and that overall, process innovativeness is what drives firm performance in this sector. Findings suggest that managers should focus on being innovative since this positively impacts firm performance.