An Analysis of the Business Characteristics of Adopters and Non-adopters of World Wide Web Technology

Sigi Goode, Kenneth Stevens

    Research output: Contribution to journalLiterature review

    Abstract

    The World Wide Web has received considerable media attention in recent times. Little
    is known concerning the technology’s appeal for commercial applications, and the topic
    deserves investigation. This study aims to analyze the differences between adopter and
    non-adopter businesses according to their organizational characteristics.
    Six characteristics consistently associated with the adoption of technology, business size,
    age, industry, use of an IT support unit and IT budget, and degree of technology experience,
    are selected from the literature. A sample of 245 adopter businesses is gathered using on-line
    directories and “keyword” searches of the World Wide Web. A sample of 245 non-adopter
    businesses is obtained from the state business telephone directory.
    The study finds a number of interesting associations. No significant relationship is found
    between business size and World Wide Web adoption. Adopters tend to be younger yet more
    experienced with technology than non-adopters. Businesses that made use of IT budgets and
    IT support units also tended to be adopters, however adoption did not rely on the existence
    of these two factors.
    The study raises a number of additional findings that are of interest but are not directly
    related to this work. These findings merit further research
    Original languageEnglish
    Pages (from-to)129-154
    Number of pages26
    JournalInformation Technology and Management
    Volume1
    Issue number1
    DOIs
    Publication statusPublished - 2000

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