An approach to return on investment (ROI) for Political Marketing

George Bell

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Political Marketing Conference
Editors	Conference Program Committee
Place of Publication	Bucharest Romania
Publisher	University of Bucharest
Pages	1-10
Edition	Peer Reviewed
Publication status	Published - 2007
Event	International Political Marketing Conference 2007 - Sinaia Romania Duration: 1 Jan 2007 → …

Conference	International Political Marketing Conference 2007
Period	1/01/07 → …
Other	April 17-21 2007

Cite this

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title = "An approach to return on investment (ROI) for Political Marketing",

author = "George Bell",

year = "2007",

language = "English",

pages = "1--10",

editor = "\{Conference Program Committee\}",

booktitle = "Proceedings of the 4th International Political Marketing Conference",

publisher = "University of Bucharest",

edition = "Peer Reviewed",

note = "International Political Marketing Conference 2007 ; Conference date: 01-01-2007",

}

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BT - Proceedings of the 4th International Political Marketing Conference

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