An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

George Bell; Ali Quazi; Peter Clayton

An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective

George Bell, Ali Quazi, Peter Clayton

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of Australia and New Zealand Marketing Academy Conference 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Place of Publication	Sydney
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1-7
Edition	1st - Peer Reviewed
ISBN (Print)	1863081437
Publication status	Published - 2008
Event	Australia and New Zealand Marketing Academy Conference 2008 - Sydney Australia, Australia Duration: 1 Jan 2008 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2008
Country/Territory	Australia
Period	1/01/08 → …
Other	December 1-3 2008

Cite this

Bell, G., Quazi, A., & Clayton, P. (2008). An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. In D. S. S. D. N. S. (Ed.), Proceedings of Australia and New Zealand Marketing Academy Conference 2008 (1st - Peer Reviewed ed., pp. 1-7). Australian and New Zealand Marketing Academy (ANZMAC).

Bell, George ; Quazi, Ali ; Clayton, Peter. / An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. Proceedings of Australia and New Zealand Marketing Academy Conference 2008. editor / D. Spanjaard, S. Denize, N. Sharma. 1st - Peer Reviewed. ed. Sydney : Australian and New Zealand Marketing Academy (ANZMAC), 2008. pp. 1-7

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Bell, G, Quazi, A & Clayton, P 2008, An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. in DSSDNS (ed.), Proceedings of Australia and New Zealand Marketing Academy Conference 2008. 1st - Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 1-7, Australia and New Zealand Marketing Academy Conference 2008, Australia, 1/01/08.

An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. / Bell, George; Quazi, Ali; Clayton, Peter.
Proceedings of Australia and New Zealand Marketing Academy Conference 2008. ed. / D. Spanjaard, S. Denize, N. Sharma. 1st - Peer Reviewed. ed. Sydney: Australian and New Zealand Marketing Academy (ANZMAC), 2008. p. 1-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Bell G, Quazi A, Clayton P. An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. In DSSDNS, editor, Proceedings of Australia and New Zealand Marketing Academy Conference 2008. 1st - Peer Reviewed ed. Sydney: Australian and New Zealand Marketing Academy (ANZMAC). 2008. p. 1-7