@inproceedings{f29398bd2679442e81d071afa47e6671,
title = "An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective",
author = "George Bell and Ali Quazi and Peter Clayton",
year = "2008",
language = "English",
isbn = "1863081437",
pages = "1--7",
editor = "{D. Spanjaard, S. Denize, N. Sharma}",
booktitle = "Proceedings of Australia and New Zealand Marketing Academy Conference 2008",
publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",
edition = "1st - Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2008 ; Conference date: 01-01-2008",
}