An Exploration of the Relationship Between Personality and Strategy Formation Using Market Farmer: Using a Bespoke Computer Game in Behavioural Research

Andrew Reilly*, Dirk Van Rooy, Simon Angus

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    A computer game was designed for use in a study examining the relationship between facets of the personality trait openness to experience and exploration of a dynamic environment where initial knowledge is limited. A total of 38 females and 56 males aged between 18 and 62 completed a measure of openness to experience and exploration-exploitation before playing Market Farmer: a game specifically designed to engage players and record strategy formation behaviour over time. As expected, exploration increased initially and then fell as players learned successful strategies. It was hypothesised that openness to experience would positively moderate the relationship between exploration and score in the latter part of the game, through adventurousness and intellect. As expected adventurousness did positively moderate the relationship between exploration and score, however intellect did not, and liberalism did. These results may reflect differences in ambiguity tolerance and flexibility in expectations when establishing strategies and indicate that Market Farmer offers a promising tool for the examination of personality and strategy formation.

    Original languageEnglish
    Title of host publicationEntertainment Computing and Serious Games - 1st IFIP TC 14 Joint International Conference, ICEC-JCSG 2019, Proceedings
    EditorsErik van der Spek, Stefan Göbel, Ellen Yi-Luen Do, Esteban Clua, Jannicke Baalsrud Hauge
    PublisherSpringer
    Pages311-323
    Number of pages13
    ISBN (Print)9783030346430
    DOIs
    Publication statusPublished - 2019
    Event1st IFIP TC 14 Joint International Conference on Entertainment Computing and Serious Games, ICEC-JCSG 2019 - Arequipa, Peru
    Duration: 11 Nov 201915 Nov 2019

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume11863 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Conference

    Conference1st IFIP TC 14 Joint International Conference on Entertainment Computing and Serious Games, ICEC-JCSG 2019
    Country/TerritoryPeru
    CityArequipa
    Period11/11/1915/11/19

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