Architecture of the personal interactive homepage: Constructing the self through MySpace

Jenny Davis*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

43 Citations (Scopus)


From a symbolic interactionist perspective, this work looks at the construction of self and identity through MySpace. Using ethnographic methods, I look to answer two questions: (1) how does the physical architecture of the personal interactive homepage (PIH) facilitate interaction and self presentation in particular ways? (2) How does self presentation through the PIH impact processes of negotiated self construction more largely? I discuss three architectural aspects of MySpace which influence the self construction process in particular ways. First, self presentation is predominately overt rather than covert. Second, the structure of MySpace allows for actor contextualization of ambiguous symbols. Third, MySpace facilitates a presentation created temporally prior to negotiation. These findings imply that through the PIH, actors may be granted greater control over the ways in which their self presentation is received, negotiated and interpreted.

Original languageEnglish
Pages (from-to)1103-1119
Number of pages17
JournalNew Media and Society
Issue number7
Publication statusPublished - Nov 2010
Externally publishedYes


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