Are men and women contacted differently by electoral campaigns? A cross-national examination of gender gaps

Although a large literature investigates cross-national differences in party mobilization, little is known about cross-national gender differences in electoral campaign contacts. Using the Comparative Study of Electoral System Module 4, which includes data from 2011 to 2016 and 32 countries, I find gendered patterns in reported contacts across different activities performed by campaigns. I test two potential explanation for these variations: electoral systems and women’s political participation. First, I find that women’s likelihood of reported contacts increases to a greater extent than men’s when electoral systems provide incentives for campaigns to increase their contact rates, decreasing and even reversing gender gaps. Second, I find limited support regarding the impact of the percentage of women in legislatures on gender differences in reported electoral campaign contacts.