Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

Original language	English
Title of host publication	Proceedings of Australia and New Zealand Marketing Academy Conference 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Place of Publication	Sydney
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1-6
Edition	1st - Peer Reviewed
ISBN (Print)	1863081437
Publication status	Published - 2008
Event	Australia and New Zealand Marketing Academy Conference 2008 - Sydney Australia, Australia Duration: 1 Jan 2008 → …

Conference	Australia and New Zealand Marketing Academy Conference 2008
Country/Territory	Australia
Period	1/01/08 → …
Other	December 1-3 2008

Cite this

@inproceedings{cba38936156144148f9df936579922a8,

title = "Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero",

author = "Toni Eagar",

year = "2008",

language = "English",

isbn = "1863081437",

pages = "1--6",

editor = "\{D. Spanjaard, S. Denize, N. Sharma\}",

booktitle = "Proceedings of Australia and New Zealand Marketing Academy Conference 2008",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "1st - Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2008 ; Conference date: 01-01-2008",

}

Eagar, T 2008, Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero. in DSSDNS (ed.), Proceedings of Australia and New Zealand Marketing Academy Conference 2008. 1st - Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 1-6, Australia and New Zealand Marketing Academy Conference 2008, Australia, 1/01/08.

Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero. / Eagar, Toni.
Proceedings of Australia and New Zealand Marketing Academy Conference 2008. ed. / D. Spanjaard, S. Denize, N. Sharma. 1st - Peer Reviewed. ed. Sydney: Australian and New Zealand Marketing Academy (ANZMAC), 2008. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

TY - GEN

T1 - Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero

AU - Eagar, Toni

PY - 2008

Y1 - 2008

M3 - Conference Paper

SN - 1863081437

SP - 1

EP - 6

BT - Proceedings of Australia and New Zealand Marketing Academy Conference 2008

A2 - null, D. Spanjaard, S. Denize, N. Sharma

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Sydney

T2 - Australia and New Zealand Marketing Academy Conference 2008

Y2 - 1 January 2008

ER -