Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry

Stephen Dann, Elisabeth-Bird Jensen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance
Editors	M Thyne, K Deans, J Gnoth
Place of Publication	New Zealand
Publisher	University of Otago
Pages	1636-1643
Edition	Peer Reviewed
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australia and New Zealand Marketing Academy Conference 2007 - Dunedin, New Zealand, New Zealand Duration: 1 Jan 2007 → …

Conference	Australia and New Zealand Marketing Academy Conference 2007
Country/Territory	New Zealand
Period	1/01/07 → …
Other	December 3-5 2007

Cite this

Dann, Stephen ; Jensen, Elisabeth-Bird. / Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry. Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. editor / M Thyne, K Deans, J Gnoth. Peer Reviewed. ed. New Zealand : University of Otago, 2007. pp. 1636-1643

@inproceedings{a8f5e90b16d4407eb9c3a7113068eda9,

title = "Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry",

author = "Stephen Dann and Elisabeth-Bird Jensen",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "1636--1643",

editor = "{M Thyne, K Deans, J Gnoth}",

booktitle = "Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance",

publisher = "University of Otago",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2007 ; Conference date: 01-01-2007",

}

Dann, S & Jensen, E-B 2007, Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry. in MTKDJG (ed.), Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. Peer Reviewed edn, University of Otago, New Zealand, pp. 1636-1643, Australia and New Zealand Marketing Academy Conference 2007, New Zealand, 1/01/07.

Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry. / Dann, Stephen; Jensen, Elisabeth-Bird.
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. ed. / M Thyne, K Deans, J Gnoth. Peer Reviewed. ed. New Zealand: University of Otago, 2007. p. 1636-1643.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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