Branding and Corporate Social Responsibility Rankings - Doing Good is Not Enough

Stephen Chen, Petra Bouvain

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2005: Broadening the Boundaries, conference proceedings
Editors	Sharon Purchase
Place of Publication	Fremantle
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	10-16
Edition	Peer Reviewed
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australia and New Zealand Marketing Academy Conference 2005 - Fremantle Australia Duration: 1 Jan 2005 → …

Conference	Australia and New Zealand Marketing Academy Conference 2005
Period	1/01/05 → …
Other	December 5-7 2005

Cite this

@inproceedings{3a7e4b2da2d1447ba456b083a8b0ac2c,

title = "Branding and Corporate Social Responsibility Rankings - Doing Good is Not Enough",

author = "Stephen Chen and Petra Bouvain",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "10--16",

editor = "{Sharon Purchase}",

booktitle = "ANZMAC 2005: Broadening the Boundaries, conference proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2005 ; Conference date: 01-01-2005",

}

Branding and Corporate Social Responsibility Rankings - Doing Good is Not Enough. / Chen, Stephen; Bouvain, Petra.
ANZMAC 2005: Broadening the Boundaries, conference proceedings. ed. / Sharon Purchase. Peer Reviewed. ed. Fremantle: Australian and New Zealand Marketing Academy (ANZMAC), 2005. p. 10-16.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

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AU - Bouvain, Petra

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SP - 10

EP - 16

BT - ANZMAC 2005: Broadening the Boundaries, conference proceedings

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PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Fremantle

T2 - Australia and New Zealand Marketing Academy Conference 2005

Y2 - 1 January 2005

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