@inproceedings{ee5b5248b70044998d5dcf7bbceb8ebf,
title = "Can branding theory be applied to marketing political parties? A case study of the Australian Greens",
author = "Andrew Hughes",
year = "2003",
language = "English",
isbn = "0868039837",
pages = "1873--1881",
editor = "{Rachel Kennedy}",
booktitle = "Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass",
publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",
edition = "Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2003 ; Conference date: 01-01-2003",
}