Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of World Business, Marketing & Management Development Conference Proceedings
Editors	Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Place of Publication	Australia
Publisher	University of Southern Queensland
Pages	1-11
Edition	Peer Reviewed
ISBN (Print)	0975227203
Publication status	Published - 2004
Event	Academy of World Business, Marketing & Management Development Conference 2004 - Gold Coast Queensland Duration: 1 Jan 2004 → …

Conference	Academy of World Business, Marketing & Management Development Conference 2004
Period	1/01/04 → …
Other	July 13 2004

Cite this

@inproceedings{e55baf2174284919bd4ab24070619570,

title = "Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace",

author = "Andrew Hughes",

year = "2004",

language = "English",

isbn = "0975227203",

pages = "1--11",

editor = "{Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail}",

booktitle = "Academy of World Business, Marketing & Management Development Conference Proceedings",

publisher = "University of Southern Queensland",

edition = "Peer Reviewed",

note = "Academy of World Business, Marketing & Management Development Conference 2004 ; Conference date: 01-01-2004",

}

Hughes, A 2004, Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace. in GORGJM (ed.), Academy of World Business, Marketing & Management Development Conference Proceedings. Peer Reviewed edn, University of Southern Queensland, Australia, pp. 1-11, Academy of World Business, Marketing & Management Development Conference 2004, 1/01/04.

Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace. / Hughes, Andrew.
Academy of World Business, Marketing & Management Development Conference Proceedings. ed. / Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail. Peer Reviewed. ed. Australia: University of Southern Queensland, 2004. p. 1-11.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace

AU - Hughes, Andrew

PY - 2004

Y1 - 2004

M3 - Conference contribution

SN - 0975227203

SP - 1

EP - 11

BT - Academy of World Business, Marketing & Management Development Conference Proceedings

A2 - null, Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail

PB - University of Southern Queensland

CY - Australia

T2 - Academy of World Business, Marketing & Management Development Conference 2004

Y2 - 1 January 2004

ER -