Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAcademy of World Business, Marketing & Management Development Conference Proceedings
    EditorsGabriel Ogunmokun, Rony Gabbay, Janelle McPhail
    Place of PublicationAustralia
    PublisherUniversity of Southern Queensland
    Pages1-11
    EditionPeer Reviewed
    ISBN (Print)0975227203
    Publication statusPublished - 2004
    EventAcademy of World Business, Marketing & Management Development Conference 2004 - Gold Coast Queensland
    Duration: 1 Jan 2004 → …

    Conference

    ConferenceAcademy of World Business, Marketing & Management Development Conference 2004
    Period1/01/04 → …
    OtherJuly 13 2004

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