Catering to the Female Gaze: The Semiotics of Masculinity in Korean Advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	43-61
Journal	Situations: Cultural Studies in the Asian Context
Volume	7
Issue number	Winter 2013/2014
Publication status	Published - 2013

Cite this

@article{47c47e7888bb442884d2ea99913881f1,

title = "Catering to the Female Gaze: The Semiotics of Masculinity in Korean Advertising",

author = "Roald Maliangkay",

year = "2013",

language = "English",

volume = "7",

pages = "43--61",

journal = "Situations: Cultural Studies in the Asian Context",

publisher = "Yonsei University Press",

number = "Winter 2013/2014",

}