Climate adaptation of food value chains: the implications of varying consumer acceptance

Lilly Lim-Camacho*, Anoma Ariyawardana, Gemma K. Lewis, Steven J. Crimp, Simon Somogyi, Brad Ridoutt, Stuart Mark Howden

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    17 Citations (Scopus)

    Abstract

    Despite there being considerable research and knowledge surrounding the risks of climate change on agricultural productivity, fewer studies have examined risks from a whole-of-chain perspective (i.e. from producer to consumer) and the perceptions of consumers about the climate adaptation strategies of food businesses. This paper presents the findings of a survey of 1532 Australian consumers and how they might respond to a food company’s climate adaptation strategy. Three respondent archetypes, ‘Eco-warriors’ (n = 557), ‘Undecideds’ (n = 600) and ‘Abdicators’ (n = 375), were identified based on their perceptions of risks associated with climate change and their attitudes towards climate adaptation. Further analysis was carried out to understand how each group of respondents would respond to adaptation strategies employed by food companies. Based on the findings of this study, two main challenges are presented for food value chains: (1) translating consumer needs and preferences to niche opportunities arising from adaptation and (2) understanding how best to communicate adaptation benefits based on varying attitudes and information needs. By addressing these challenges, synergies between adaptation goals and competitive strategies in food value chains may be achieved.

    Original languageEnglish
    Pages (from-to)93-103
    Number of pages11
    JournalRegional Environmental Change
    Volume17
    Issue number1
    DOIs
    Publication statusPublished - 1 Jan 2017

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