TY - GEN
T1 - Combating the IS enrolment crisis in Australia
T2 - 22nd Australasian Conference on Information Systems, ACIS 2011
AU - Zheng, Zhong
PY - 2011
Y1 - 2011
N2 - This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students' interest in IS courses and shaping their perception towards the IS discipline. The paper then develops an evaluation mode and a survey questionnaire, and uses structural equation modelling to evaluate the effectiveness of the promotional talk. Evaluation results show that, by providing useful and sufficient information regarding available IS courses and by providing justified reasons to take IS courses, the five-minute IS promotional talk is indeed effective in promoting accounting students' interest in IS courses and their perception of the relevance of IS courses to their current degree.
AB - This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students' interest in IS courses and shaping their perception towards the IS discipline. The paper then develops an evaluation mode and a survey questionnaire, and uses structural equation modelling to evaluate the effectiveness of the promotional talk. Evaluation results show that, by providing useful and sufficient information regarding available IS courses and by providing justified reasons to take IS courses, the five-minute IS promotional talk is indeed effective in promoting accounting students' interest in IS courses and their perception of the relevance of IS courses to their current degree.
KW - Australian university
KW - Information systems enrolment crisis
KW - Information systems marketing
UR - http://www.scopus.com/inward/record.url?scp=84869129509&partnerID=8YFLogxK
M3 - Conference contribution
SN - 9781742102399
T3 - ACIS 2011 Proceedings - 22nd Australasian Conference on Information Systems
BT - ACIS 2011 Proceedings - 22nd Australasian Conference on Information Systems
Y2 - 29 November 2011 through 2 December 2011
ER -