Comment on the evaluation of the time to change anti-stigma campaign

The study by Abraham et al Reference Abraham, Easow, Ravichandren, Mushtaq, Butterworth and Luty suggests that a single exposure to selected Time to Change campaign material (those including the 1 in 4 message) delivered via post was not effective at improving attitudes towards people with mental illness. Findings were based on a sample of 250 adults recruited through various adverts. The study showed that attitudes were not significantly better than in a group of the UK general public previously recruited for scale validation.