Abstract
This chapter outlines a relational approach to communicating about climate change. It highlights the social aspects of communication which sit alongside informational aspects and shape how communications are received. The chapter outlines the social identity approach as a theoretical framework to helpfully guide effective communication on climate change, by highlighting the 'us and them' dynamics at play in communication. Strategies for adopting a relational approach to climate change communication are proposed, including a focus on in-group messaging and navigation of inter-group divisions.
| Original language | English |
|---|---|
| Title of host publication | Climate Change and Global Health |
| Subtitle of host publication | Primary, Secondary and Tertiary Effects |
| Editors | Colin D. Butler, Kerryn Higgs |
| Place of Publication | Oxfordshire, UK |
| Publisher | CABI International |
| Chapter | 30 |
| Pages | 372-377 |
| Number of pages | 6 |
| Edition | 2nd |
| ISBN (Electronic) | 9781800620018 |
| ISBN (Print) | 9781800620001 |
| DOIs | |
| Publication status | Published - 2024 |