@inproceedings{b230470b4139443a8320ba69fe3527d1,
title = "Competitive Strategy in Social Enterprises: Some Preliminary Findings and Marketing Implications",
author = "Gillian Mort and Jay Weerawardena",
year = "2004",
language = "English",
isbn = "0646439495",
pages = "126--131",
editor = "{Gillian Sullivan Mort}",
booktitle = "Nonprofit Marketing: Perspectives and Advances",
publisher = "Australian National University ",
edition = "Peer Reviewed",
note = "International Nonprofit and Social Marketing Conference 2004 ; Conference date: 01-01-2004",
}