Original language | English |
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Pages (from-to) | 45-63 |
Journal | International Studies of Management and Organization |
Volume | 37 |
Issue number | 4 |
Publication status | Published - 2008 |
Corporate brands and social brands: co-branding GM-free and UK supermarkets
Shirley Leitch, Sally Davenport
Research output: Contribution to journal › Article › peer-review