Corporate brands and social brands: co-branding GM-free and UK supermarkets

Shirley Leitch, Sally Davenport

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)45-63
    JournalInternational Studies of Management and Organization
    Volume37
    Issue number4
    Publication statusPublished - 2008

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