Abstract
This paper focuses on a particular form of environmental communication, commonly referred to as corporate environmental reporting, and highlights the vital role the World Wide Web (WWW) can play in facilitating such a process. The existing limitations of contemporary corporate environmental reporting practices, predominantly through conventional print media, are acknowledged and an attempt is made to establish whether a change in communication media for reporting environmental information could enhance the present practice. Accordingly, the various media for environmental reporting are investigated and a case is made for use of WWW technology. Media richness theory is used as a theoretical basis to conceptualize the potential the WWW has over conventional print media for corporate environmental reporting. However, caution is also thrown for the use of the WWW for environmental communication.
| Original language | English |
|---|---|
| Journal | Electronic Green Journal |
| Issue number | 20 |
| Publication status | Published - Mar 2004 |