Corporate environmental reporting media: A case for the World Wide Web

Sumit K. Lodhia*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    36 Citations (Scopus)

    Abstract

    This paper focuses on a particular form of environmental communication, commonly referred to as corporate environmental reporting, and highlights the vital role the World Wide Web (WWW) can play in facilitating such a process. The existing limitations of contemporary corporate environmental reporting practices, predominantly through conventional print media, are acknowledged and an attempt is made to establish whether a change in communication media for reporting environmental information could enhance the present practice. Accordingly, the various media for environmental reporting are investigated and a case is made for use of WWW technology. Media richness theory is used as a theoretical basis to conceptualize the potential the WWW has over conventional print media for corporate environmental reporting. However, caution is also thrown for the use of the WWW for environmental communication.

    Original languageEnglish
    JournalElectronic Green Journal
    Issue number20
    Publication statusPublished - Mar 2004

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