Abstract
Public relations offers the study of corporate reputation a rich tradition of communication scholarship that highlights issues of meaning and sensemaking. This chapter explains how the discipline of public relations may inform the study of corporate reputation. It focuses on the communicative dimensions of corporate reputation and concentrates on meaning as the fundamental nexus between the two disciplines. The discussion outlines definitional issues, examines a paradigmatic shift in understandings of public relations, and suggests how the study of corporate reputation may be advanced by consideration of public relations concepts, in particular, the concepts of positionality and symbolic capital. A case study on the discourse of productivity is presented as a vehicle to apply key public relations concepts to corporate reputation.
Original language | English |
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Title of host publication | The Handbook of Communication and Corporate Reputation |
Publisher | Blackwell Publishing Ltd |
Pages | 62-71 |
Number of pages | 10 |
ISBN (Print) | 9780470670989 |
DOIs | |
Publication status | Published - 4 Apr 2013 |
Externally published | Yes |