Defining negative political advertising: definition, features and tactics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
Editors	Rachel Kennedy
Place of Publication	Adelaide
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	163-171
Edition	Peer Reviewed
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australia and New Zealand Marketing Academy Conference 2003 - Adelaide Australia, Australia Duration: 1 Jan 2003 → …

Conference	Australia and New Zealand Marketing Academy Conference 2003
Country/Territory	Australia
Period	1/01/03 → …
Other	December 1 2003

Cite this

@inproceedings{4efb1109e22c4bd7bda5604ba0d04730,

title = "Defining negative political advertising: definition, features and tactics",

author = "Andrew Hughes",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "163--171",

editor = "{Rachel Kennedy}",

booktitle = "Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2003 ; Conference date: 01-01-2003",

}

Defining negative political advertising: definition, features and tactics. / Hughes, Andrew.
Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. ed. / Rachel Kennedy. Peer Reviewed. ed. Adelaide: Australian and New Zealand Marketing Academy (ANZMAC), 2003. p. 163-171.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Defining negative political advertising: definition, features and tactics

AU - Hughes, Andrew

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 0868039837

SP - 163

EP - 171

BT - Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

A2 - null, Rachel Kennedy

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Adelaide

T2 - Australia and New Zealand Marketing Academy Conference 2003

Y2 - 1 January 2003

ER -