Demagogic populism and media system: A preliminary articulation

Political communication studies has a long tradition of ‘crisis talk’ regarding the fate of public communication. Now, however, the field itself faces a kind of existential crisis as its core assumptions of ‘normal’ political communication are daily undermined. This ‘liberal normalcy’ shares much with orthodoxies in populism studies, most notably a tendency to bracket out demagogic communication, both in historical fascist regimes and democracies. Yet correcting these failings is not simply a matter of rejecting liberal models for left-populist ones. Rather, both fields need to broaden their historical parameters and deepen their theoretical frameworks. The article draws on the Weberian conception of modern demagogy and its revision in the wake of 'modern media' by Shils and Adorno. It further argues that a critical reworking of Hallin and Mancini’s media systems approach could benefit both fields. For Hallin and Mancini’s socio-historical use of Weberian ideal-typification complements Worsley’s never-completed plan for an ideal-typification of modes of populism and demagogic leadership.