| Original language | English |
|---|---|
| Title of host publication | Next Generation Business Handbook |
| Editors | Subir Chowdhury |
| Place of Publication | Hoboken, New Jersey |
| Publisher | John Wiley & Sons Inc. |
| Pages | 616 - 629 |
| Volume | 1 |
| ISBN (Print) | 0471669962 |
| Publication status | Published - 2004 |
Designing Supply and Distribution Channels
Duncan Simester, John Roberts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review