Developing a scale to measure the enjoyment of web experiences

Aleck Lin; Shirley Gregor; Michael Ewing

doi:10.1002/dir.20120

Developing a scale to measure the enjoyment of web experiences

Aleck Lin^*, Shirley Gregor, Michael Ewing

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

111 Citations (Scopus)

Abstract

We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users'attitudes, experiences, and behaviors.

Original language	English
Pages (from-to)	40-57
Number of pages	18
Journal	Journal of Interactive Marketing
Volume	22
Issue number	4
DOIs	https://doi.org/10.1002/dir.20120
Publication status	Published - 2008

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10.1002/dir.20120

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title = "Developing a scale to measure the enjoyment of web experiences",

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Developing a scale to measure the enjoyment of web experiences

Abstract

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