Do think tanks generate media attention on issues they care about? Mediating internal expertise and prevailing governmental agendas

Think tanks are expected to cut through the prevailing short-term government agenda of the day, and to inject long-term perspectives and research-based expertise into policy debates. In order to do so, they need to attract media attention to themselves in connection with those issue areas in which they have expertise, even if government is focusing elsewhere. Yet, existing studies of media attention among organized interests have thus far ignored the issue context. We argue that sinking costs into research in specific policy areas pays off for think tanks by funnelling more media attention towards them. This is notwithstanding the importance of governments’ own issue agendas, which, if a think tank’s expertise aligns with them, further raises media attention. We substantiate these claims with a content analysis of news coverage of 62 Australian think tanks in 19 different policy issue areas. The results broadly support our argument and contribute to studies of policy advisory systems, organized interests, and group-media relations.