Abstract
A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more
| Original language | English |
|---|---|
| Place of Publication | UK |
| Publisher | Palgrave Macmillan Ltd |
| Number of pages | 465 |
| Volume | 1 |
| Edition | 1st |
| ISBN (Print) | 9780230203969 |
| Publication status | Published - 2011 |