Emotions in organization-public relationships: Proposing a new determinant

Birgit Muskat*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Emotions have been left largely out of debate over the indicators that make up organization-public relationship (OPR) frameworks. This exploratory study analyses the importance of emotions in OPR. Results show that emotions are highly influential in this relationship. On these grounds, the paper suggests expanding existing conceptual analyses of OPR to include emotions.

Original languageEnglish
Pages (from-to)832-834
Number of pages3
JournalPublic Relations Review
Issue number5
Publication statusPublished - 1 Dec 2014
Externally publishedYes

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