Encouraging participation in virtual community with classified facilitation mechanisms: A perspective from online communication needs and behaviors

M. C. Chang*, S. D. Gregor

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Based on a literature review and three focused group sessions involving a total of 30 experienced designers of virtual community, this research examines design principles of computer-mediated facilitation mechanisms from the perspective of meeting participants' online communication needs. The design principles are classified into three categories based on members' intrapersonal, interpersonal and group communication needs and behaviors. The findings address the importance of understanding the different communication needs for individual participants when selecting facilitation mechanisms to encourage member participation in virtual communities. These findings yield innovative implications for research and practice.

    Original languageEnglish
    Title of host publicationProceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
    Pages641-646
    Number of pages6
    DOIs
    Publication statusPublished - 2011
    Event2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011 - Kaohsiung, Taiwan, Province of China
    Duration: 25 Jul 201127 Jul 2011

    Publication series

    NameProceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011

    Conference

    Conference2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
    Country/TerritoryTaiwan, Province of China
    CityKaohsiung
    Period25/07/1127/07/11

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