Examination of the influence of personal attributes on consumer use of m-services

Judy Drennan; Gillian Mort

Examination of the influence of personal attributes on consumer use of m-services

Judy Drennan, Gillian Mort

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
Editors	Rachel Kennedy
Place of Publication	Adelaide
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	809-817
Edition	Peer Reviewed
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australia and New Zealand Marketing Academy Conference 2003 - Adelaide Australia, Australia Duration: 1 Jan 2003 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2003
Country/Territory	Australia
Period	1/01/03 → …
Other	December 1 2003

Cite this

@inproceedings{f9c63639cc4d465aabbf85aa119c7ba9,

title = "Examination of the influence of personal attributes on consumer use of m-services",

author = "Judy Drennan and Gillian Mort",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "809--817",

editor = "{Rachel Kennedy}",

booktitle = "Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2003 ; Conference date: 01-01-2003",

}

Drennan, J & Mort, G 2003, Examination of the influence of personal attributes on consumer use of m-services. in RK (ed.), Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 809-817, Australia and New Zealand Marketing Academy Conference 2003, Australia, 1/01/03.

Examination of the influence of personal attributes on consumer use of m-services. / Drennan, Judy; Mort, Gillian.
Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. ed. / Rachel Kennedy. Peer Reviewed. ed. Adelaide: Australian and New Zealand Marketing Academy (ANZMAC), 2003. p. 809-817.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

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AU - Mort, Gillian

PY - 2003

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M3 - Conference contribution

SN - 0868039837

SP - 809

EP - 817

BT - Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

A2 - null, Rachel Kennedy

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Adelaide

T2 - Australia and New Zealand Marketing Academy Conference 2003

Y2 - 1 January 2003

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