TY - GEN
T1 - Exploring mobile commerce intention
T2 - 2010 10th International Symposium on Communications and Information Technologies, ISCIT 2010
AU - O'Reilly, Kathryn
AU - Goode, Sigi
AU - Hart, Dennis
PY - 2010
Y1 - 2010
N2 - Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption intention.
AB - Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption intention.
UR - http://www.scopus.com/inward/record.url?scp=78651227358&partnerID=8YFLogxK
U2 - 10.1109/ISCIT.2010.5665155
DO - 10.1109/ISCIT.2010.5665155
M3 - Conference contribution
SN - 9781424470105
T3 - ISCIT 2010 - 2010 10th International Symposium on Communications and Information Technologies
SP - 1120
EP - 1125
BT - ISCIT 2010 - 2010 10th International Symposium on Communications and Information Technologies
Y2 - 26 October 2010 through 29 October 2010
ER -