Exploring mobile commerce intention: Evidence from Australia

Kathryn O'Reilly*, Sigi Goode, Dennis Hart

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption intention.

    Original languageEnglish
    Title of host publicationISCIT 2010 - 2010 10th International Symposium on Communications and Information Technologies
    Pages1120-1125
    Number of pages6
    DOIs
    Publication statusPublished - 2010
    Event2010 10th International Symposium on Communications and Information Technologies, ISCIT 2010 - Tokyo, Japan
    Duration: 26 Oct 201029 Oct 2010

    Publication series

    NameISCIT 2010 - 2010 10th International Symposium on Communications and Information Technologies

    Conference

    Conference2010 10th International Symposium on Communications and Information Technologies, ISCIT 2010
    Country/TerritoryJapan
    CityTokyo
    Period26/10/1029/10/10

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