Exploring the application of Personal Brands and Opinion Leadership in Political Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of Australia and New Zealand Marketing Academy Conference 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Place of Publication	Sydney
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	8
Edition	1st - Peer Reviewed
ISBN (Print)	1863081437
Publication status	Published - 2008
Event	Australia and New Zealand Marketing Academy Conference 2008 - Sydney Australia, Australia Duration: 1 Jan 2008 → …

Conference	Australia and New Zealand Marketing Academy Conference 2008
Country/Territory	Australia
Period	1/01/08 → …
Other	December 1-3 2008

Cite this

@inproceedings{84803f0648274756a0e3850797372251,

title = "Exploring the application of Personal Brands and Opinion Leadership in Political Marketing",

author = "Andrew Hughes and Stephen Dann and Larry Neale",

year = "2008",

language = "English",

isbn = "1863081437",

pages = "8",

editor = "{D. Spanjaard, S. Denize, N. Sharma}",

booktitle = "Proceedings of Australia and New Zealand Marketing Academy Conference 2008",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "1st - Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2008 ; Conference date: 01-01-2008",

}

Hughes, A , Dann, S & Neale, L 2008, Exploring the application of Personal Brands and Opinion Leadership in Political Marketing. in DSSDNS (ed.), Proceedings of Australia and New Zealand Marketing Academy Conference 2008. 1st - Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 8, Australia and New Zealand Marketing Academy Conference 2008, Australia, 1/01/08.

Exploring the application of Personal Brands and Opinion Leadership in Political Marketing. / Hughes, Andrew ; Dann, Stephen; Neale, Larry.
Proceedings of Australia and New Zealand Marketing Academy Conference 2008. ed. / D. Spanjaard, S. Denize, N. Sharma. 1st - Peer Reviewed. ed. Sydney: Australian and New Zealand Marketing Academy (ANZMAC), 2008. p. 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

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AU - Dann, Stephen

AU - Neale, Larry

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SN - 1863081437

SP - 8

BT - Proceedings of Australia and New Zealand Marketing Academy Conference 2008

A2 - null, D. Spanjaard, S. Denize, N. Sharma

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Sydney

T2 - Australia and New Zealand Marketing Academy Conference 2008

Y2 - 1 January 2008

ER -