@inproceedings{9c0e02a5c71d464eb298b966cbcdb34a,
title = "Exploring the relationship between visual context and affect in diagram interpretation",
abstract = "Among the growing body of research on the interpretation of diagrams there appears to have been relatively little attention paid to emotional or attitudinal responses, despite the fact that they may be significant for communicators aiming to stimulate interest, influence attitudes, or motivate action. This research explores the impact on affect of visual context in biological life cycle diagrams. In two qualitative studies, participants viewed decontextualized life cycle diagrams along with diagrams that included a contextual backdrop, and discussed their interpretations, associations, and attitudes toward the diagram content. Thematic analysis of the data revealed that context was associated with an elevated sense of empathy and concern for the animal, and a stronger perception of personal relevance—clear indications that diagram design can have important emotional and attitudinal impacts.",
keywords = "Affect, Context, Diagram, Empathy, Relevance",
author = "Matthew Wood and Susan Stocklmayer",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG, part of Springer Nature 2018.; 10th International Conference on the Theory and Application of Diagrams, Diagrams 2018 ; Conference date: 18-06-2018 Through 22-06-2018",
year = "2018",
doi = "10.1007/978-3-319-91376-6_46",
language = "English",
isbn = "9783319913759",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "509--516",
editor = "Gem Stapleton and Francesco Bellucci and Amirouche Moktefi and Peter Chapman and Sarah Perez-Kriz",
booktitle = "Diagrammatic Representation and Inference - 10th International Conference, Diagrams 2018, Proceedings",
address = "Germany",
}